6 Laws for Building Product Comparison Articles

Learn how to create a winning comparison article and insert your brand into the equation.

Product comparison articles are a great way to tackle industry competitors and insert your brand into the conversation.

It’s also a way to add value, earn trust with your audience, and get traction with SEO. But if written in the wrong way, it can do the opposite.

Product comparison articles should be transparent, written with authority, and with as little bias as possible. A great article gives readers all the information they need to decide on their own.

While there are many industry methods to use product comparison articles, we will focus on a brand comparing similar services or products for readers to make a purchase.

We’ll learn the foundational laws for an effective comparison article and practical ways you can craft one.

1. Unbiased Transparency

When visitors click on your article, they trust you will provide truthful information.

So if you exaggerate and paint your solution better than others, you’ll lose credibility. It’s okay to champion your product but be fair and point to the advantages of each option.