He’s creating a platform that doesn’t exist yet. — He’s creating a platform that doesn’t exist yet. I understand the sentiment of Elon Musk. He doesn’t like the idea of a committee deciding what is appropriate for a platform, using vague rules to justify decisions. Instead, he wants a platform that protects free speech as much as the law…

Learn the basic components of a winning page. — Are you looking for a copywriter that can develop a landing page for you? Contact Me for a consultation. As you build your business or startup, you need landing pages that can move customers to action. For example, you might need to make a sale, or you need to capture…

Be an eel. — Be an eel. I recently read a book called the Book of Eels, a memoir and educational work about the animal and the human history that ties into it. To this day, eels have a foggy understanding. No one really knows about how they reproduce or what motivates them to travel long distances…

You can do it right now. — You can do it right now. Imagine you refurbish great furniture for a living. You re-create a desk that gets you into your flow, or a chair that transports you to another world when you pick up a good book. All the hard work you do gets rewarded through a…

Start connecting with your customers. — Stories are the most powerful way to connect with your audience. It captures their attention and plugs into their emotions. But often, we fail to develop a compelling one. The most common issue is a lack of conflict. For example, imagine you run a website that sells great supplies…

But the best ones are. — But the best ones are. This morning, I noticed a new neighbor practicing his fly fishing throw in the backyard. He has gray hair and looks retired, enjoying his life in Florida. I watched him as he threw his line repeatedly, aiming at two small orange cones as targets. …

Time to stop thinking about it. — Time to stop thinking about it. If you’re reading this, you likely visit Medium regularly. You enjoy the work other writers publish, and you wish you could do the same. Perhaps you do write, but you want to write more often. No matter how much I write for clients or…

A step-by-step guide. — A step-by-step guide. Your email list is yours. It gives you direct access to your target audience, qualified leads, and customers. You can contact your subscribers as long as you respect and honor their time and continue to deliver value. When you build your email list as an asset, you…