Building a content strategy for SaaS in the face of AI search
How do you leverage a new kind of SEO?
The whaling industry disappeared overnight when the industrial economy discovered how to get oil from the ground. When it comes to traditional content strategy for SaaS, some feel we’re on a similar trajectory. But that’s far from the truth.
AI content generation and strategy always produce output based on a dataset. So, while it can be effective for routine tasks and everyday topics, there are better ways to create original, innovative, and creative ideas and content.
Now, combine the two strengths of humans and AI, and you can get a pulse on the future of content. Matched with humans’ innovation and AI’s efficiency, you can create fast, effective content at scale.
But even if companies master AI and content, they still face the realities of a new search type. As more users work with AI search features in Google, Perplexity, and similar tools, their search habits (and how they compete for SERP) will change.
Find out how AI search influences content strategy for SaaS companies and what you can do to evolve for sustainable conversions.
