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How to Build Your LinkedIn Audience from Scratch
Borrowing an audience and winning on a new platform.
The Content Marketing Institute surveyed marketers in 2022 and discovered that 77% of them believed LinkedIn gave them the best organic results compared to other platforms.
LinkedIn gives you a unique advantage because it has more decision-makers — people who want to buy your product or hire you (and have the funds to back it up).
But if you’re reading this now, you are in two different camps.
1. You are opening an account for the first time
If that’s the case, you are truly starting from scratch. First, you must create a personal brand, offer a product or lead magnet, and find a community.
2. You have an old account you haven’t touched in years
You have a dead account and aren’t sure how you will revive it. If that’s your situation, you’ll need to organize a re-launch.
We’ll focus on reviving an account to build your audience from scratch.
Reviving Your LinkedIn Account
It’s discouraging when you have a stagnate account or an old skeleton of a resume. If you start posting, you feel like you’re screaming at an empty arena.
