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How to Create a Story Empire
Learn the pillars of Marvel’s storytelling to build YOUR brand story.
When Marvel filed for bankruptcy in 1996, no one expected their future movie franchise to make 26.6 billion USD in box office revenue by 2022.
What made the drastic change?
Most point to Kevin Feige and his strategy of creating Marvel as a cinematic universe. But he didn’t do it alone. Instead, it was born from a clear set of story-building rules.
Kevin Feige is a persistent creator.
He was rejected from film school multiple times until he finally entered the program. When he worked under Lauren Shuler Donner, she made him an associate producer for the first X-Men film.
It was his extensive knowledge of Marvel that gave him the credibility and foot in the door. And while he wasn’t a big comic book fan growing up, he became successful because of his ability to focus and become an expert.
In 2007 at 33 years old, Feige became the president of production for Marvel Studios. Since then, he has completely transformed the brand.
Below are some pillars Kevin uses with every Marvel movie. Together, we’ll dissect Marvel storytelling.
