Sheryl Sandberg Steps Down from Facebook (Meta). What is the future for social media platforms?
How Facebook, and other platforms, can pave the way.
Sheryl Sandberg will resign from her role as chief operating officer. She led Facebook (now Meta) for fourteen years after her time at Google.
Though we’ve seen a few scandals under her leadership (like Cambridge Analytica), She transformed a once vulnerable social media platform into an ads powerhouse that transformed the media, marketing, small business, and politics.
Sandberg stepping down represents a new era. The Facebook ad business is not as strong as it was, and its shift to the Metaverse and innovation attempts to solidify its future.
Which begs the question for Facebook as a social media platform; how can Facebook cements its place in the next generation?
A New Reality for Facebook
The Facebook social media platform is no longer experiencing rocket growth in users. And though it has increased users again, they recently had a decline for the first time in history. That’s not including inactive users.
Many platforms like Twitter, TikTok, LinkedIn, and other niched places, are seeing more growth and excitement as users…
