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Software Company Creates Viral Sensation by Striking Nostalgic Chord
Is that you, MySpace?
Developing a marketing strategy is hard. We want it to be creative to capture attention but it also needs to have a purpose with direct results.
One software company creatively tapped into Millennial nostalgia and went viral. If you visited the trending tab on Twitter, November 10th, you experienced it in real-time.
Tibush Labs could have easily made a basic campaign to advertise their software services. Instead, they wanted people to feel how powerful software can be for customers.
Remember the good old days of MySpace? Or the early days of Facebook and platforms like Tumblr? Tibush created a new platform called SpaceHey that looks strikingly familiar to MySpace.
Claimed in the footer as a passion project, Tibush Labs brought us back to the beginnings of Web 2.0. Users can interact with it and create their own profiles to experience it.
This simple project created a buzz all over social media, shining a light on Tibush Labs and their work.
