Starting a Business? Dumb it Down.

John Paul Hernandez
3 min readSep 15, 2021

Why your big vision can ruin everything.

Photo by Fernando @cferdo on Unsplash

When we start something new, we make it complicated. In the pursuit, we add a dozen moving pieces.

It’s against our nature to think small but that’s the only way we can survive and grow from a fragile beginning.

We need to think stupidly simple.

“The beginning of all things are weak and…

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John Paul Hernandez

I write about storytelling, the craft of writing, & the creator economy | Florida | JohnPaulHernandez.com