Thanks for the valuable insight and great article!

I would also agree with @prashantbagga in the sense that Joe Rogan's only goal isn't financial.

Perhaps he didn't like the business of acquiring, maintaining, and developing advertisers to promote their products. That's a whole other world.

Now he can focus on what he does best (and what he loves doing). Is it worth the opportunity cost? For him, it seems so. What's more money when you can't live the way you want to? Now he can add value through his show and grow it the way he intended it to be.

Thanks for sharing. Looking forward to similar articles with your perspective!