The Formula for Conflict-building so You Can Market Your Product

Start connecting with your customers.

Stories are the most powerful way to connect with your audience. It captures their attention and plugs into their emotions. But often, we fail to develop a compelling one.

The most common issue is a lack of conflict.

For example, imagine you run a website that sells great supplies for gardening and you want to tell a story in your copy.

A general statement might be: “Jane loves gardening, and when she used our super-growth soil, her vegetables grew to be the healthiest she’s ever seen.”

While some of that statement highlights a feature and benefit (powerful soil = healthy and amazing veggies you’re proud of), it doesn’t tell a story, and it missed the potential to connect with a reader.

To add stronger emotion, we need to introduce conflict to build out a story:

“Jane always grew herbs in her backyard, but…