The Framework for Writing Your Landing Page

Learn the basic components of a winning page.

Are you looking for a copywriter that can develop a landing page for you? Contact Me for a consultation.

As you build your business or startup, you need landing pages that can move customers to action. For example, you might need to make a sale, or you need to capture more emails. The success of your campaign will depend on how good your landing page is.

Webpages will always need to be tested and adjusted as you capture data and improve your company. But we can start with a foundation that positions you for great results.

When I develop landing pages, I add the following components:

A Short, Emotional Title (Header)

The biggest mistake I see brands make is crafting long headers that focus on ambiguous results. Have you seen a title like this? You visit a website, read it, and even try to read more of the page, and you still don’t know what the business does.

Those first few seconds are everything, considering most people will leave if they don’t know what you offer. You can take advantage of these seconds by developing an emotional header and complimenting it with the right subtitle.