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Threads: Social Media and the Value of Writing
Why text-based platforms are the future and what we should do with Meta’s Threads.
Originally published in Why We Write, my newsletter about content and copy techniques for capturing an audience. Sign up today for more.
In the last five years or so, we’ve been hearing about video, video, video. And it makes sense because the need for video continues to grow regarding content.
But when you look at other data, like how effective email is vs. a social media post (conversion rates), you can’t help but see the value of the written word.
As technology advances, text-based mediums are still one of the most effective and often preferable ways to communicate to an audience.
One great example is the recent launch of Threads, Meta’s equivalent of Twitter.
As I write this, they’ve already reached 30 million users. It’s crazy because it took years for popular platforms to get there.
Part of that success is that users can easily import their audience from Instagram (and, indirectly, Facebook). Still, it’s…
