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Writing SEO Content Without Making the #1 Mistake

And you’re probably doing it.

John Paul Hernandez
4 min readJul 12, 2022
Writing better SEO content requires a value-first approach.

If you’re seeking to write SEO content for your business or brand, you want two things.

1. Discoverability

2. Distribution

Search engine optimization can provide both.

When someone searches for something, you show up.

When you publish, you can rely on search engines as one of your distribution channels.

Both are critical needs to grow your business. But what about your content?

You waste valuable resources when you invest money into SEO, and visitors bounce off your page after a few seconds because the content is made for a search engine, not a human reader.

Content is getting worse with the rise of AI writing services and SEO optimization, putting keywords and discoverability as the number one priority.

Well explore how you can write effective SEO content without making the same mistake most people make on the internet (read further to find out what it is).

Do you know what I’m talking about?

Imagine you are reading the typical optimized article.

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John Paul Hernandez
John Paul Hernandez

Written by John Paul Hernandez

John Paul Hernandez is a B2B SaaS content writer that increases exposure, moves customers to action, and fuels company growth.

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