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Writing SEO Content Without Making the #1 Mistake
And you’re probably doing it.
If you’re seeking to write SEO content for your business or brand, you want two things.
1. Discoverability
2. Distribution
Search engine optimization can provide both.
When someone searches for something, you show up.
When you publish, you can rely on search engines as one of your distribution channels.
Both are critical needs to grow your business. But what about your content?
You waste valuable resources when you invest money into SEO, and visitors bounce off your page after a few seconds because the content is made for a search engine, not a human reader.
Content is getting worse with the rise of AI writing services and SEO optimization, putting keywords and discoverability as the number one priority.
We’ll explore how you can write effective SEO content without making the same mistake most people make on the internet (read further to find out what it is).
Do you know what I’m talking about?
Imagine you are reading the typical optimized article.